HostingCon 2014: The Art of Selling Space with Makiko Ara, Total Product Marketing

By Nicole Henderson If there is one thing that the cloud and hosting industry struggles with as a whole, it is marketing. The space is crowded with providers offering commoditized services, and trying to compete on price just doesn’t work.

Source: HostingCon 2014: The Art of Selling Space with Makiko Ara, Total Product Marketing